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0.25 Technical Competence
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0.25 Client Care and Practice

This week, Pat speaks with Aaron Breed, Product, Automation and Implementation Lead at rubica. They discuss how their shared “tell your story once” philosophy is driving the design of rubica’s API‑first, AI‑ready CRM and operations platform - using custom forms, entity maps, and deep integrations (e.g. Teams, Microsoft, Salesforce) to unify client data, automate workflows, and deliver scalable, high‑quality advice experiences.

Aaron Breed LinkedIn: https://www.linkedin.com/in/aaron-breed/
rubica Website: https://rubica.au/
Aaron's previous episode: https://ensombl.com/podcasts/advicetech110/

Between Meetings with Matt Heine – Discover a podcast for wealth professionals: https://ensombl.com/go/20260220

General Disclaimer – https://www.ensombl.com/disclaimer/