How she licenses out her art and works with brands - Artist interview with Jess Phoenix

February 7
26 mins

Episode Description

Summary

In this conversation, Jess Phoenix shares her creative journey, focusing on pattern design, brand collaborations, and the challenges of maintaining authenticity in a digital world. Jess shares her experiences in the art industry, the importance of consistency in social media engagement, and her approach to pattern design. They discuss the intricacies of pitching work to brands and the significance of being prepared.


Connect with Jess Phoenix:

Website: https://www.jessphoenix.com

Instagram: https://www.instagram.com/jessraephoenix


Takeaways

Jess Phoenix's journey began with a strong creative background.

The importance of internships in shaping a career path.

Navigating the challenges of maintaining authenticity on social media.

The significance of consistency in engagement and branding.

Finding one's voice and comfort level in video content.

The role of collaboration in expanding artistic opportunities.

Understanding the dynamics of brand deals and how they often come to artists.

The necessity of having a strong portfolio when pitching to brands.


Chapters

00:00 Jess Phoenix - creative journey

03:14 Jess Phoenix - the origin of her brand

04:04 Her instagram strategy

12:57 How she finds brand deals and art licensing collaborations

25:32 Contracts and Copyrights: Protecting Your Art

25:46 Final Thoughts and Reflections


I hope you like this episode and it helps you on your creative path! 


Tamara Hergert


Mentions:

Empowered Artists: https://www.empoweredartists.co


PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.


Grab this guide - The Best Art Business Models: 

https://www.empoweredartists.co/best-art-business-models

Connect with Empowered Artists Community:

Website: www.empoweredartists.co

Facebook: Empowered Artists

Instagram: @empowered.artists

Youtube: @EmpoweredArtists

Pinterest: @EmpoweredArtists

Twitter: @EmpoweredArtists


Connect with Tamara Hergert:

Website: www.tamarahergert.com

Instagram: @tamara_hergert

Pinterest: @HergertTamara

Facebook: Art by Tamara Hergert

Twitter: @TamaraHergert

Youtube: @TamaraHergert


Keywords

pattern design, brand deals, collaborations, creativity, social media, authenticity, art world, engagement, design, pitching, design, pattern design, art representation, licensing, copyright, creative process, digital art, illustration, art industry, creative freedom

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