Summary

In this engaging conversation, Tamara Hergert and Leigh Witherell discuss strategies for artists to effectively use Instagram to enhance their visibility and engagement. They explore features like creating a channel for direct communication with followers and the pros and cons of using Meta's verification service. Leigh shares her approach to maintaining authenticity and building genuine connections with her audience, emphasizing the importance of quality over quantity in both art and communication. The discussion also touches on the subjective nature of art appreciation and the value of open dialogue in the art community.

Connect with Leigh:

See Leigh's website: www.leighs.art 

Follow Leigh on instagram: www.instagram.com/leighsartfl

Mentions:

Empowered Artists: https://www.empoweredartists.co

Pirate Ship: https://www.pirateship.com/

Boomerang Carnets: https://www.atacarnet.com/

Art Facts: https://artfacts.net/

Visual Artists Association: https://visual-artists.org/

The Art Ladder: https://www.theartladder.com/

Contemporary Art Issue (CIA): https://www.contemporaryartissue.com/

Musa Gallery: https://www.musaartspace.it/

Agora Gallery

Lake Granbury Art Association

Key Takeaways:

Instagram channels can be a powerful tool for artists to engage directly with followers and boost algorithmic visibility.

Meta verification can enhance trust but may not be necessary for all artists.

Authenticity and thoughtful communication are crucial in building lasting relationships with art collectors.

Art appreciation is subjective, and artists should focus on their unique message and style.

Open dialogue and sharing experiences can benefit the art community as a whole.

Chapters

00:05 Introduction and Leigh's Art Journey. Introduction of Leigh Witherell and her rapid rise in the art world.

03:08 Instagram Strategies for Artists. Discussion on using Instagram features like channels and Meta verification to enhance engagement.
09:00 Building an Email List. Strategies for collecting emails from interested buyers through Instagram.
10:57 Commission Work and Storytelling. Leigh explains her approach to commission work and the importance of storytelling in her art.
12:12 Art Collectors and Engagement. Insights into engaging with art collectors and the impact of her work.
15:36 Open Dialogue in the Art World. The importance of transparency and sharing experiences in the art community.
17:12 Continuous Improvement and Encouragement. Tamara and Leigh discuss the importance of continuous improvement and encouragement in the art industry.

I hope you like this episode and it helps you on your creative path! 

Tamara Hergert

PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.

Grab this guide - The Best Art Business Models: 

https://www.empoweredartists.co/best-art-business-models

Connect with Empowered Artists Community:

Website: www.empoweredartists.co

Facebook: Empowered Artists

Instagram: @empowered.artists

Youtube: @EmpoweredArtists

Pinterest: @EmpoweredArtists

Twitter: @EmpoweredArtists

Connect with Tamara Hergert:

Website: www.tamarahergert.com

Instagram: @tamara_hergert

Pinterest: @HergertTamara

Facebook: Art by Tamara Hergert

Twitter: @TamaraHergert

Youtube: @TamaraHergert