·S4 E9

Her take on artist email marketing and art pricing strategies - Artist interview with Leigh Witherell

March 21

33 mins

Episode Description

Summary

In this insightful discussion, Tamara Hergert and Leigh Witherell explore the nuances of marketing art in today's digital age. Leigh shares her approach to maintaining authenticity while navigating the art world, emphasizing the importance of building trust with collectors rather than bombarding them with frequent emails. She discusses her strategy of sending newsletters sparingly and focusing on quality over quantity in her art production. Leigh also highlights the challenges of pricing art and the potential pitfalls of offering too many prints, which can devalue original works. The conversation touches on the subjective nature of art appreciation and the importance of finding one's unique voice and message.

Connect with Leigh:

See Leigh's website: www.leighs.art

Follow Leigh on instagram: www.instagram.com/leighsartfl

Mentions:

Empowered Artists: https://www.empoweredartists.co

Pirate Ship: https://www.pirateship.com/

Boomerang Carnets: https://www.atacarnet.com/

Art Facts: https://artfacts.net/

Visual Artists Association: https://visual-artists.org/

The Art Ladder: https://www.theartladder.com/

Contemporary Art Issue (CIA): https://www.contemporaryartissue.com/

Musa Gallery: https://www.musaartspace.it/

Takeaways

Authenticity and trust are crucial in building long-term relationships with art collectors.

Over-marketing can lead to unsubscribes; it's better to send fewer, more meaningful communications.

Pricing art and prints requires careful consideration to maintain the value of original works.

Art appreciation is subjective, and artists should focus on their unique message and style.

Leigh is working towards gaining representation to help manage the business side of her art career.

Chapters:

00:00 Leigh Witherell's Creative Journey

03:08 Crafting the Story Behind the Art

03:08 Strategies for Collecting Contacts at Exhibitions

05:26 Email Marketing Strategies for Artists

07:21 Pricing Art and the Value of Limited Editions

10:23 Navigating the Art World and Building Relationships

13:52 The Balance Between Prints and Originals

16:01 The Fragility of Art and Its Message

18:33 The Impact of Environmental Themes in Art

21:25 Exploring Artist Agencies and Representation

23:26 Artistic Inspiration and Courage

25:22 The Impact of Art on Emotion

26:58 Personal Connections to Art

29:31 The Subjectivity of Art

30:24 Navigating Rejection in the Art World

I hope you like this episode and it helps you on your creative path!

Tamara Hergert

PS: If you’d like to get a free digital copy of my book Artist’s Success Mindset, please leave a review for our podcast, and email a screenshot to us at info@empoweredartists.co. This information is also saved in the episode’s details.

Grab this guide - The Best Art Business Models:

https://www.empoweredartists.co/best-art-business-models

Connect with Empowered Artists Community:

Website: www.empoweredartists.co

Facebook: Empowered Artists

Instagram: @empowered.artists

Youtube: @EmpoweredArtists

Pinterest: @EmpoweredArtists

Twitter: @EmpoweredArtists

Connect with Tamara Hergert:

Website: www.tamarahergert.com

Instagram: @tamara_hergert