Episode Description
Your CFO and CMO may sound like they are having two completely different conversations but they are often working toward the same goal: helping the business grow and making smarter decisions about where to invest.
In this episode of the Elevated Marketing Dot Podcast, Jennifer Denney explores why finance and marketing need a shared language, especially as businesses head into budgeting and planning for the year ahead.
She breaks down why ROI alone cannot tell the entire marketing story, why attribution has become more complicated, how brand investment fits into the financial conversation, and why marketers need to be able to explain what their data actually means for the business.
Jennifer also discusses the growing impact of AI on budgets, efficiency, and expectations and why simply saying AI “saves time” misses part of the conversation. The bigger takeaway? Better marketing reporting should help leadership answer three questions: What is working? What is not? And what are we going to do about it?
Rather than starting with a marketing tactic, start with the business problem. Understand the buyer journey, determine what needs to change, identify the right marketing response, and then decide how that progress should be measured.
Visit ElevatedMarketing.Solutions to read Why Your CFO and CMO May Both Be Right About Marketing and explore more practical conversations about connecting marketing decisions to real business outcomes.
Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.
In this episode of the Elevated Marketing Dot Podcast, Jennifer Denney explores why finance and marketing need a shared language, especially as businesses head into budgeting and planning for the year ahead.
She breaks down why ROI alone cannot tell the entire marketing story, why attribution has become more complicated, how brand investment fits into the financial conversation, and why marketers need to be able to explain what their data actually means for the business.
Jennifer also discusses the growing impact of AI on budgets, efficiency, and expectations and why simply saying AI “saves time” misses part of the conversation. The bigger takeaway? Better marketing reporting should help leadership answer three questions: What is working? What is not? And what are we going to do about it?
Rather than starting with a marketing tactic, start with the business problem. Understand the buyer journey, determine what needs to change, identify the right marketing response, and then decide how that progress should be measured.
Visit ElevatedMarketing.Solutions to read Why Your CFO and CMO May Both Be Right About Marketing and explore more practical conversations about connecting marketing decisions to real business outcomes.
Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.