Engagement isn't about flashy tools, it is about the hook. When students feel connected to a topic, they retain more and take ownership of their learning. In this episode, I sit down with Tara Martin to explore how commercial modeling agency secrets can revolutionize literacy and content delivery across any grade level. And you thought Derek Zoolander was the only one who was able to teach you anything about modeling agencies…

What you will learn in this episode:

• The 3-step "Feel It, See It, Want It" engagement framework
• How short-form video trailers drive library checkouts and deep literacy
• Strategies to help students turn classroom assignments into real-world creator skills
• How to apply 30-second commercial hooks across non-tested content areas

Give this a shot in your classroom this school year and let us know how it goes. Buen provecho!

Connect With Gabriel Carrillo

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About Tara Martin

Tara Martin is a nationally recognized educator, speaker, and author known for inspiring educators to lead with authenticity, courage, and heart. With experience as a classroom teacher, instructional coach, and district administrator, she brings practical strategies that ignite engagement, build strong relationships, and create meaningful learning experiences.

She is the author of Be REAL: Educate from the Heart and Cannonball In, and the creator of #BookSnaps, a global reading strategy used in classrooms across seventeen countries.

Tara challenges educators to embrace innovation, prioritize human connection, and Cannonball In to their full potential.

Connect With Tara Martin

• Tara’s Website: https://www.tarammartin.com/
• Tara On X: https://x.com/TaraMartinEDU
• Tara On Instagram: https://www.instagram.com/tarammartin.real/
• Tara On Facebook: https://www.facebook.com/taram.martin.1
• Tara On Linkedin: https://www.linkedin.com/in/tarammartinreal/