Cotton has long been a cornerstone of American agriculture and culture. Julius Tillery, a fifth-generation cotton farmer and founder of Black Cotton, is reshaping how we see this iconic crop by turning it into a source of artistry, heritage, and opportunity. In this conversation with host Melissa L. Jones, Julius shares his journey of embracing his family’s legacy, raising awareness about the decline of Black cotton farmers, and inspiring future generations through culture, innovation, and a deep connection to the land.