What does it take to build a modern D2C fashion brand while preserving the timeless artistry of Lucknow’s Chikankari?

In this episode of eCommerce Talk with WebBee, Abhishek Jain (AJ), Founder of WebBee Global, sits down with Khushboo Srivastava, Founder of Zibaa, to explore her journey from an experienced digital marketer to an entrepreneur building a handcrafted fashion brand.

Khushboo shares the personal inspiration behind Zibaa, her connection with Lucknow and Chikankari, and the lessons she learned while working closely with artisans and manufacturers. She also discusses what differentiates Zibaa, the meaning behind its name, and how the brand is bringing traditional craftsmanship into everyday fashion.

The conversation explores:

1. Building 95% of Zibaa’s business through its D2C website

2. Choosing the right sales channels for a fashion brand

3. Lessons from experiencing high returns on marketplaces

4. Managing inventory when handcrafted products take weeks to produce

5. Using Meta ads and micro-influencers to grow the brand

6. Creating customer loyalty through thoughtful product offerings

7. Processing and fulfilling international orders

8. Expanding into menswear and kidswear

9. Hiring, delegation and the next stage of Zibaa’s journey

10. Khushboo’s vision for Zibaa over the next three to five years

Whether you are building a D2C brand, working in fashion, selling handcrafted products or exploring entrepreneurship, this conversation offers honest insights into brand building, eCommerce growth and preserving traditional Indian craftsmanship.

🔗 Connect with AJ on LinkedIn: https://www.linkedin.com/in/ajain02/?utm_source=youtube&utm_medium=description&utm_campaign=zibaa-podcast

🔗 Connect with Khushboo on LinkedIn: https://www.linkedin.com/in/khushboo-srivastava04?utm_source=youtube&utm_medium=description&utm_campaign=zibaa-podcast

🌐 Know more about WebBee Global: https://www.webbeeglobal.com/?utm_source=youtube&utm_medium=description&utm_campaign=zibaa-podcast

🌐 Explore Zibaa: https://www.zibaa.in/?utm_source=youtube&utm_medium=description&utm_campaign=zibaa-podcast

Subscribe to WebBee Global for more conversations with eCommerce founders, D2C entrepreneurs and industry leaders.

Disclaimer: WebBee Global does not promote or endorse any product, service or brand featured in this podcast. This episode is an independent and genuine conversation intended to share the guest’s entrepreneurial journey, experiences and business insights.

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