Carter Eve is the founder and designer at Carter Eve Jewelry, a brand committed to sustainability and ethical practices creating delicate fine jewelry and distinctive designs. Founded in 2020 they now have annual sales of $1.2M with a 25% year-over-year growth rate. Selling exclusively via their Shopify site. 

 

In this episode, Carter reveals how she scaled her luxury jewelry brand to $1.2M using a made-to-order model, high-touch service, and smart offline pop-ups. A must-listen for anyone selling high-value products online. 

 

Hit PLAY to hear: 

• ⭐ How Carter scaled a $1.2M luxury jewelry brand with zero full-time staff. 
• 💎 Why made-to-order products can outperform traditional inventory in eCommerce. 
• 📲 The high-touch customer service strategy that turns buyers into lifelong fans. 
• 🎪 How offline pop-ups and events drive massive online sales (and trust!). 
• 🌱 Why ethical sourcing is now a must-have for modern jewelry buyers. 
• 🚀 The growth tactics that helped Carter hit 25% YoY growth—while still designing every piece. 

 

Key timestamps to dive straight in: 

[03:43] Hands-On Jewelry Design Process 

[08:39] Ethical Gemstone Sourcing Insights 

[12:22] "Future Plans for Outsourcing" 

[15:04] "In-Person Events: Essential Connection" 

[16:28] Pop-Up Events and Collaborations 

[19:45] Listen to Carter’s Top Tips! 

 

Full episode notes here: https://ecmp.info/576

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