Hilary Large is the owner at Wardrobe at The Cross, a women’s fashion boutique. Launched in 2023, they sell via their physical high street store, and via their Shopify website and have already built to 100s of orders a week. 

 

In this episode, Hilary shares how she’s blending the best of in-store service with online scale — from personally calling first-time customers to building a brand rooted in trust, experience, and genuine connection. 

 

Hit PLAY to hear: 

 

• 💡 How Hilary Large built a women’s fashion brand that blends bricks and clicks — and why it works. 
• ☎️ The surprising reason she personally calls every first-time online customer (and what it does for retention). 
• 🛍️ How a small boutique competes with big brands by delivering luxury-level service. 
• 📦 The simple systems that keep her returns low and repeat purchases high. 
• 👗 Why having a physical store still matters — even in a digital-first world. 
• 🔑 The one thing Hilary refuses to give up as her business scales (and why it could change yours too). 

 

Key timestamps to dive straight in: 

[03:56] eCommerce Marketing Growth Journey 

[08:19] "Brand Growth Through Retail Presence" 

[12:46] Customer Trust Epiphany 

[14:40] "Optimizing eCommerce Customer Support" 

[18:56] "Protecting the Business's Foundation" 

[20:14] Listen to Hilary’s Top Tips! 

 

Full episode notes here: https://ecmp.info/574

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