AI just delivered a stranger to your Shopify store who has zero brand context — and the first 48 hours after purchase decide whether they ever come back. 

In this solo episode, Steve Hutt unpacks fresh Shopify data and breaks down: 

• Why AI-referred shoppers convert 50% higher with 14% larger AOV — and why most merchants still lose them 
• The 3-pillar post-purchase framework (first 48 hours, flow design, loyalty trigger) for turning AI strangers into loyalists 
• Stage-specific moves to implement this week, whether you're under $2M, scaling to $10M, or running Shopify Plus 

Whether you're doing $500K years or $10M+ on Shopify Plus, this conversation delivers a retention playbook you can ship this week.

📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-461/

Connect with us:

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💼 LinkedIn: https://www.linkedin.com/in/shutt/
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