Episode Description
Communications leadership requires trust, initiative, and knowing when to let go of the “doing” to empower others.
In this episode of Earning Your Seat, Becky Edwards, a five-time Chief Communications Officer (CCO) and a renowned leadership advisor, shares her insights on how to rise to the highest levels of comms leadership.
Becky’s career journey, from foreign service to becoming a trusted CCO, has equipped her with a unique perspective on leadership. She talks about the importance of trusting your team, encouraging curiosity, and how good leaders find new problems to solve for the company.
Becky also discusses how self-promotion, empathy, and building alliances are key to breaking through barriers, especially for women in leadership roles. This episode will give you the tools to rethink leadership and embrace the trust and creativity necessary for success.
This episode is essential for aspiring leaders, communications professionals, and anyone interested in making an impact in the evolving world of corporate communications.
Earning Your Seat is a Meltwater podcast.
Episode Highlights:
(00:00) Welcome to Earning Your Seat
(02:34) The Importance of Trust in Leadership
(03:09) Self-Promotion: Balancing Humility with Advocacy
(08:11) Occupying White Space to Solve Unarticulated Problems
(09:51) Leading with Curiosity and Empathy
(15:24) How to Build Alliances and Break Through Barriers
(18:12) Measurement as a Leadership
(22:59) Building a Data Nutrition Plan
(27:21) Measurement Cadences: Daily, Monthly, Quarterly
(31:59) Dashboards: Shame vs. Strategic Tool
(37:23) Becky’s Approach to Effective Communications Leadership
(41:11) CCOs Are Business People First
Connect with Becky:
- Becky on LinkedIn: https://www.linkedin.com/in/rledwards/
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- Genevieve Brammall on LinkedIn: https://www.linkedin.com/in/genevieve-brammall/
- Stephanie Lerdall on LinkedIn: https://www.linkedin.com/in/stephaniesheppard/
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Get in Touch With Us
If you have any questions about this interview, email us at earningyourseat@meltwater.com