Dr. James Beckett chats with longtime friend and industry expert Rob Veres about the evolution of sports card collecting. They touch on pivotal changes, like PSA's integration into retail spaces, the significance of AI in streamlining operations, and the layers of management required for business growth. Rob highlights the importance of creating an emotional and transactional experience for customers while showcasing the diverse demographics now engaging with the hobby. The discussion covers strategies for maintaining a strong brand, fostering innovation, and the challenges and successes of modern sports card shops.
 
00:33 PSA Kiosk and Customer Convenience
02:54 Implementing AI in the Business
06:42 Management and Business Growth
08:02 Card Shop Comparisons and Innovations
16:00 Creating an Experience for Customers
19:08 Diversity and Future of the Hobby