Dr. Beckett delves into the significance of 'eye appeal' in the sports card industry. He shares insights on how it has been an essential aspect since the early days of card collecting and how it continues to matter even in the age of professional grading. Beckett explains the components that contribute to eye appeal, like centering, color, and gloss, especially in vintage cards. He discusses the market trends and collector behaviors regarding paying premiums for visually appealing cards, and how eye appeal could sometimes outweigh technical grades.
 
00:27 The Importance of Eye Appeal
01:59 Subjectivity in Grading
04:57 Market Trends and Grading Companies
06:28 Personal Insights and Predictions