After making nearly £25 million in revenue over 23 years, Jo Simpson still flies economy and stays in budget hotels for business.

Most entrepreneurs think success means upgrading your lifestyle as revenue grows.

Jo Simpson proved that's limited thinking when she built a multi-million pound accounting practice by calculating ROI on everything...

And in this episode she talks about how you can do the same to make a lot of profit in your business 👀

Jo is a profit strategist who's helped hundreds of entrepreneurs build profitable businesses they LOVE.

Through recessions, technology disruptions, and multiple business pivots, Jo has created a sustainable model that generates real profit.

In this money-focused episode, Jo reveals:

- How to build client relationships so strong they last through recessions and business model changes 🤝

- The special ROI calculation framework she uses for every business decision

- Why she moved AWAY from high-ticket clients, to something better 💰

- The mindset shift that saved her business during the 2008 financial crash (featuring an unexpected Noel Edmonds connection)

- How to step into the CEO role without losing the relationships that built your business

This isn't about revenue bragging or lifestyle inflation.

If you want to build a business that survives decades, with HIGH profit margins, this episode is a must watch 💸

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Find Jo here:

https://www.instagram.com/financialgrowthacademyuk