New Year, new gym guilt, and somehow that turns into a surprisingly useful marketing trick: people do what you literally tell them to do. Alongside Jay Schwedelson and Daniel Murray, this Bathroom Break gets into simple, slightly annoying-to-admit tactics that boost opens, saves, and shares when you’re direct about the action you want.

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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

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Best Moments:

(01:30) Jay admits he times the bench press so nobody sees how weak he is

(02:23) Daniel’s all-time max bench press gets revealed, and it’s absurd

(03:00) The “tell people what to do” tactic that works across email, social, and ads

(03:17) “Screenshot this and send to your team” as a sneaky share trigger

(04:30) “Open this email” at the start of a subject line can lift opens by about 15%

(05:00) Adding “save this post” in LinkedIn copy boosts saves in the analytics

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206