What happens when a professional tells you your life's work is losing value because of AI? That's exactly what happened to Wes Towers, founder of Uplift 360, an Australian digital agency with over 20 years of experience helping trades, construction, and service-based businesses get found, trusted, and chosen online.

In this episode, Wes opens up about the gut-punch business valuation that forced him to rethink everything — and how he rebuilt Uplift 360 around something AI can't easily replicate: human insight, expert strategy, and authentic connection.

We dig into why the old sales funnel is dead, how one of his clients landed a $120,000 contract because ChatGPT named him the best in Australia, and what small business owners must do RIGHT NOW to get found on Google and large language models.

You'll also hear Wes's fascinating "shadow work" technique for uncovering your brand's authentic marketing message — borrowed from psychology, and more powerful than any AI prompt.

What we cover:

• Why vibe coding is commoditizing website builds — and what that means for your agency or business
• How to optimize your content to show up in ChatGPT and other LLMs
• Why building trust online matters more than ever for tradespeople and contractors
• The niche marketing strategy that beats bigger competitors every time
• What Wes would do differently if he started Uplift 360 today

Connect with Wes Towers:

🌐 Website & Free Strategy Call: https://uplift360.com.au

💼 LinkedIn: https://www.linkedin.com/in/westowers

📖 The Simple Manifesto (Book): https://amzn.to/4x0kkVx

From the host:

📚 10 Topics To Help Managers, Leaders, and Entrepreneurs Get Better @ What You Do by Ben Olmos available now on Amazon: https://amzn.to/4uDUC7K

📺 Subscribe to @DissedMedia on YouTube: https://www.youtube.com/@DissedMedia?sub_confirmation=1