E-commerce in the GCC is digital-first, ultra-convenient, and brutally competitive, and that changes how brands think about growth, profit, and loyalty.

This time, our host, Shreshta Joy, is in conversation with Lina Gallagher, Founder and Managing Director of Emerce Consulting, to break down what really drives e-commerce success across the GCC in 2026.

From government-led digital infrastructure to the realities of quick commerce and P&L discipline, this conversation offers a practical look at why retention matters more than acquisition and why convenience often beats brand loyalty in the Middle East.

Here’s what all has been covered:

(00:00) Trailer

(00:53) Intro

(02:26) Greetings (Lina Gallagher)

(03:28) The GCC E-commerce Landscape 2026

(10:48) The Cultural Impact of Malls vs. Digital

(17:04) Healthy P&L Benchmarks & Marketing Mix

(32:21) Shifting Mindsets from "Cost Center" to "Growth Driver"

(36:13) The Founder as the Brand Face

(44:02) The Profitability of Quick Commerce

(52:42) Lessons for Global Brands Entering the GCC

(57:42) Outro

If you are an e-commerce leader, founder, or brand team looking to understand the GCC market beyond surface-level growth stories, this episode is a must-watch.