LG Electronics has spent the last decade working with retailers to turn in-store screens into something people actually interact with.

In this episode of Digital Shelf Insider, host Shreshta Joy sits down with Tom Bingham, Director of Vertical Market Sales at LG Electronics, who works across everything from stadium displays to the screens you see at your grocery store, c-store, and QSR.

Tom walks through how digital signage went from static ads on a loop to interactive experiences that actually inform shoppers, and what the digital shelf looks like once it lives inside a physical store. He also gets into the part most teams underestimate: the legacy display inventory and digital asset management work that has to happen before a retail media network can scale.

From there, the conversation moves to whether immersive, stadium-grade displays make sense for a convenience store or QSR, and where in-store digital is heading next, including 3D AI avatars that talk with shoppers in multiple languages.

In this episode:

(00:00) Trailer

(00:54) Intro

(01:54) Meet Tom Bingham, Director of Vertical Market Sales, LG Electronics

(02:12) From Static Signage to Interactive In-Store Experiences

(04:06) Defining the Digital Shelf Inside a Brick-and-Mortar Store

(06:31) IT Infrastructure & Digital Asset Management for Scaling Retail Media

(10:43) Are Immersive Stadium Displays Practical for C-Stores and QSRs?

(15:08) The Future of In-Store Digital Signage: 3D AI Avatars & Interactive Displays

(19:31) Outro

ABOUT DIGITAL SHELF INSIDER

Digital Shelf Insider is a podcast by MetricsCart for consumer brands, retailers, and e-commerce agencies exploring how enterprise brands win on the digital shelf. Hosted by Shreshta Joy, each episode features candid conversations with brand leaders, e-commerce experts, and digital shelf strategists tackling the trends, tools, and data-backed tactics shaping modern online retail. Subscribe for a masterclass in digital commerce every week!

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