Episode Description
A frontline nurse turned founder changes how we think about “marketing” by treating it like care extended. David Sanchez, RN, shares how clinical empathy, clear language, and the right tools help healthcare organizations and educators reach the people who need them most. We unpack the journey from ER shifts to launching a recovery program and a patient-first agency, then translate that experience into steps any small team can take to grow with integrity.
We go deep on foundations that matter: setting up GA4 and Google Tag Manager so every call, form, and booking is measured; reading customer journeys to see what actually drives action; and editing pages for conversion instead of chasing shiny redesigns. David explains how keyword research becomes education, not fluff: answer the exact questions people ask, reduce jargon, and publish helpful content that boosts dwell time and trust. We connect personas and funnels to message fit, showing how to speak to awareness, consideration, and decision without confusion.
You’ll leave with quick wins you can ship this week: a 16-minute usability test with a real ideal patient, one concise educational article that answers a top-searched question, and a clean, prominent call-to-action that reduces friction. If this conversation helps you rethink growth with empathy and evidence, follow the show, share it with a colleague, and leave a review so others can find it too.
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