Episode Description
Devin speaks with Jen Bucci, VP of Design at Anduril Industries, a defense company specializing in autonomous technology. Jen leads a hands-on creative team that covers everything from industrial and graphic design to film and photography.
Jen shares how her love for James Bond films shaped her approach to design, how branding ties into accountability, and why designing for defense means developing a clear, cohesive design language that touches everything from hardware to typography. It’s a strikingly modern approach in an industry where user experience is often overlooked. Plus, Jen tips her hat to Virgil Abloh — because sometimes the label is the design.
1:22 When missiles get the anime treatment
5:18 Designing for the 18-year-old warfighter
7:26 Virgil Abloh and the art of labeling everything
11:02 If your brand color is blue…
14:35 Function as features: design under constraints
16:42 Respect for the user in high-stakes design
17:49 Hard questions: ethics and transparency
20:33 Inspiration from Minority Report to Cyberpunk
22:35 Lightning round
Links
About the Host: Futurist Devin Liddell
Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company.
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