What does it mean to design community in a world where AI can generate almost anything?

In this episode of the Design Shift podcast, Justin Lokitz sits down with Rachel Paul—host of CreativeMornings San Francisco and founder of The State of Creativity—to explore how community, creativity, and connection are evolving in an AI-driven world. Rachel shares how she approaches designing for trust, vulnerability, and real human interaction, and why those elements matter more as digital experiences become faster and more automated.

This conversation dives into community building, IRL experiences, and the shifting role of creativity as execution becomes easier. Rachel explains why people still crave in-person connection, how to create environments that feel authentic and alive, and what creatives should focus on as the value of design moves away from output and toward experience.

If you’re a designer, creative leader, or founder thinking about building community, growing a brand, or navigating the future of creativity, this episode offers a grounded perspective on where things are heading.

You’ll learn:

• How Rachel designs community experiences that foster trust and real connection

• Why IRL (in-person) communities are becoming more valuable in the age of AI

• How to balance structure and spontaneity when building community

• How Rachel’s definition of creativity has expanded through her podcast

• Where designers and creatives should focus as AI reshapes execution

Topics covered:

community building, creative communities, design leadership, creativity, AI and design, IRL experiences, brand building, storytelling, creative process

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