Episode Description
We explore human-centered branding with Anne Gillespie, digging into why clarity comes before campaigns. We share tools to pause, delegate, and lead with courage so teams align and customers finally get what you do.
• brand therapy as the path to purpose and voice
• branding as daily behavior, not just visuals
• skipping the why and wasting marketing budgets
• collaboration unlocked by sharing fear
• quarterly focus and two-priority planning
• delegation to fight quiet depletion
• branding vs marketing demystified
• one action: rewrite your website’s first sentence
• aligning your digital footprint for consistency
• outcomes of rebranding: better fit clients and team relief
A simple starting point: the first sentence on your website
Anne’s “Share Your Fear” leadership tool and why it builds trust fast
Start here (Anne’s quick homework):
Go to your website and read the first sentence.
Does it clearly say who you are, what you do, and who you help?
If not, that’s your first fix.
Connect with Anne Gillaspie:
Website: https://fixandform.com/
Speaker site: https://theannegillaspie.com/
Podcast: https://www.onlyfounderspodcast.com/
Instagram: https://www.instagram.com/annegillaspie/
LinkedIn: https://www.linkedin.com/in/annegillaspie
Facebook: https://www.facebook.com/fixandform
This is Delay the Binge™ — formerly The Plus One Theory Podcast.
Delay the Binge™ explores the patterns behind urges, habits, emotional eating, stress, burnout, and Quiet Depletion™, and what happens in the pause between impulse and action, where real behavior change begins.
Through conversations with leading experts in neuroscience, psychology, resilience, and human behavior, you’ll gain practical insight into how the brain shapes reactions, and how small, intentional shifts can interrupt patterns and create lasting change.
Because it’s not about willpower…it’s about what you do in the moment the urge hits.
Full video episodes available on YouTube
👉 https://www.youtube.com/@pamdwyerspeaker
Learn more: https://delaythebinge.com
Pam Dwyer | Speaker & Bestselling Author
Storytelling that transforms. Healing that lasts.
Books + Speaking: https://www.tpkkconcepts.com/
⚠️ IMPORTANT DISCLAIMER
This podcast is for educational and informational purposes only and is not intended as medical, psychological, or professional advice.
The content shared reflects personal experiences and general insights and should not replace guidance from a licensed healthcare provider, therapist, or qualified profe...