It’s the breakup heard ‘round the world and the lyric that won’t leave your head: We Are Never Ever Ever Getting Back Together. But this isn’t just a catchy chorus. It’s a masterclass in how to make words unforgettable.

In this episode of Decoding Taylor Swift, Joe and Toni break down the viral storytelling trick behind Taylor’s first #1 pop hit, why Jake Gyllenhaal probably still hears it in his sleep, and how you can use this same trick to make what you write go viral and what you say impossible to forget.

And check out IG @Decoding.TaylorSwift

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