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Cybersecurity conversations usually focus on tools, firewalls, and technology. But according to cybersecurity expert Robert Siciliano, the real battle isn’t technical. It’s human. In this episode of Data and Confused, Glen sits down with Robert Siciliano, a cybersecurity expert and former private investigator who has spent decades studying social engineering and human behavior. Robert shares how his early experiences shaped his understanding of predators, risk, and the psychology behind scams. From identity theft in the early internet days to today’s AI-powered fraud and deepfakes, he explains why most cybersecurity training fails to change behavior. His solution? A shift from security awareness to security appreciation. Instead of treating cybersecurity as a compliance exercise, Robert argues that organizations must make security personal. When employees understand how security protects their families, finances, and identities, they begin to care. If cybersecurity is ultimately about people, then protecting organizations starts by helping individuals protect themselves.