Episode Description
If you thought getting customers was the hard part, you haven't paid the price of losing them.
In this follow-up episode, Dan Kennedy and Bill Glazer reveal the second half of their 14 strategies for keeping customers glued to you emotionally, financially, and even psychologically. You'll hear why making it painful to leave is smart business, how to spot a defection before it happens, and why triggering a customer's ego might be your most profitable retention tool. Miss these strategies, and you'll keep paying to acquire one-time customers... while someone smarter keeps them for life.