Culture Changers with Allison Hare

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Stop Posting Into the Void: A CNN Producer's Blueprint for Actually Being Heard with Jamie Maglietta

March 19
51 mins

Episode Description

Do you feel like the news cycle is a dumpster fire and you’re just trying to figure out where your voice belongs? In this week’s episode of Culture Changers, I sit down with Jamie Maglietta, veteran news producer (CNN, BET, Fox News… yeah, she’s the real deal) and founder of OnCamReady, who’s spent her career inside the media machine helping thought leaders and pros transform their expertise into stand-out content.

If you’re a thought leader, business owner, creator, or anyone desperately wondering: Should I be on YouTube? TikTok? LinkedIn? Or just take a nap?, this is pure gold. Jamie unpacks the exact strategies newsrooms use to break through chaos, how to build relatable, trustworthy content in a post-cable world, and why YouTube has overtaken every other platform for in-home viewing (spoiler: it’s not just for Gen Z anymore).

We get real about showing up authentically on social media, using your story as a force for good, even when the world feels completely off the rails, and the savvy top media professionals use to avoid burnout and grow visibility. Jamie reveals tactical advice on platform selection, content pillars, and why new media is less about perfection and more about connection.

Ready to stop being the best-kept secret in your industry and finally own your lane in this shifting digital landscape? Your audience is waiting, and this episode gives you the truth on how to show up, get seen, and be a culture changer.

We talk about:

  • Navigating overwhelming news cycles and anxiety
  • Authenticity and empathy in media content
  • Choosing the right platforms for visibility
  • Creating relatable, focused thought leadership
  • New media’s shift from networks to personalities
  • Strategic use of YouTube, TikTok, and LinkedIn
  • Avoiding burnout and fostering community

Timestamps:

  • 00:00 News, YouTube, and Making Impact
  • 04:40 Empathy Wins in Breaking News
  • 07:38 Calm Leadership in Breaking News
  • 09:23 Dip to Black and Reframe
  • 13:19 Mindful Social Media Presence
  • 17:32 New Media vs Traditional Media
  • 23:56 Streaming Shift: YouTube Dominates
  • 31:52 Crafting Effective Short-Form Content
  • 38:05 Power of Long-Form Content
  • 44:47 New Platform for Thought Leaders

Prefer to watch on YouTube? https://youtu.be/kNewgrYs6qc

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