What drives culture? We think it’s when a moment becomes a movement. Traditionally, a select few have defined culture. But not anymore. Enter TikTok. A platform that empowers everyone to become a creator, where anyone can contribute their voice and be heard. Where content becomes joyful collaboration and a moment inspires a movement.

In this episode of Cult Brand Secrets: Khartoon Wiess, TikTok’s Global Head of Agency & Accounts shares insight into how and why TikTok has become the fastest-growing social media platform on the internet.

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