Maeve Webster is the woman big companies rely on to understand what’s happening—and what’s about to happen—in the culinary world. A trained chef and former café owner, she is president of the culinary research firm Menu Matters and in this episode she predicts the next hot cuisine—not one you might expect, explains how restaurateurs have gone wrong chasing trends, why consumers are becoming bored with restaurant menus, and calls for a return to hospitality in the hospitality business at the same time she advises restaurant owners to simply tell some diners, “No, we can’t give you what you want.”

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