[{"_1":2,"_782":-5,"_783":-5},"loaderData",{"_3":4,"_11":12},"root",{"_5":6,"_7":8,"_9":10},"theme",0,"baseURL","https://pocketcasts.com","locale","en","routes/_app.podcast.$podcastSlug.$podcastUuid.$episodeSlug.$episodeUuid",{"_13":14,"_15":16,"_17":18},"podcastUuid","cdace560-ce00-0136-3246-08b04944ede4","episodeUuid","67bd7a56-9408-45cd-81d1-d21efaecfb7a","dehydratedState",{"_19":20,"_21":22},"mutations",[],"queries",[23,776],{"_24":25,"_26":27,"_770":771,"_774":775},"dehydratedAt",1772837427918,"state",{"_28":29,"_756":76,"_757":758,"_759":-5,"_760":6,"_761":6,"_762":6,"_763":-5,"_764":-5,"_765":54,"_766":767,"_768":769},"data",{"_30":31,"_32":33,"_34":35,"_36":37,"_38":39,"_40":41,"_42":43,"_44":45,"_46":47,"_48":14,"_49":50,"_51":52,"_53":54,"_55":54,"_56":57,"_748":749,"_750":751,"_752":753,"_754":45,"_755":74},"url","https://www.cro.cafe","title","CRO.CAFE English","slug","crocafe-english","author","Guido X Jansen","description","Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between.\n\nFunny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.\n\nJoin 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it.\n\nStart listening right now with 100+ episodes on tap!","description_html","Tune in as cognitive psychologist and award-winning CRO specialist Guido X Jansen grills his expert guests on experimentation, user research, digital marketing and everything in between.

Funny. Real. Raw. And never boring. Every episode of the CRO.CAFE is filled with knowledge bombs that will inspire and motivate you, as well as give you practical tools to help you up your CRO game.

Join 14K+ subscribers for the world's most exciting, raw discussions on experimentation, CRO, user research and digital marketing from the industry leaders who live and breathe it.

Start listening right now with 100+ episodes on tap!","category","Business\n Marketing\nScience\n Social Sciences","audio",true,"show_type","episodic","uuid","fundings",[],"guid","bb0f3cec-bff9-58e1-8e67-988b95da44b6","is_private",false,"transcript_eligible","episodes",[58,77,87,95,104,112,120,129,138,146,155,163,171,179,187,196,204,213,222,231,240,248,257,266,275,284,293,301,309,317,325,333,341,349,357,366,375,383,392,401,410,419,428,437,446,454,462,471,480,489,498,507,515,523,531,539,547,555,563,571,579,587,595,603,611,619,627,635,643,651,659,667,675,683,691,699,707,715,723,731,739],{"_48":59,"_32":60,"_34":61,"_30":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":74,"_75":76,"_13":14},"787cd24c-6f6c-439b-848b-6643b76cdf75","Growth Minded 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(de)centralized CRO team","cro-automation-building-your-decentralized-cro-team","https://media.transistor.fm/c20cdd46/175a7ee5.mp3",30700295,1916,"2021-12-23T23:05:15Z",{"_48":164,"_32":165,"_34":166,"_30":167,"_63":64,"_65":168,"_67":169,"_69":170,"_71":154,"_73":128,"_75":6,"_13":14},"c97dd541-6381-4226-942f-fea023015d56","User research: Qual versus Quant","user-research-qual-versus-quant","https://media.transistor.fm/4a93002b/fad46d87.mp3",31744513,1981,"2021-12-23T23:05:02Z",{"_48":172,"_32":173,"_34":174,"_30":175,"_63":64,"_65":176,"_67":177,"_69":178,"_71":154,"_73":128,"_75":6,"_13":14},"462a605c-0acf-40af-87a0-d3b18cd591c6","Chatbots & retention campaigns","chatbots-retention-campaigns","https://media.transistor.fm/fe5ae4ef/82447c68.mp3",23140993,1443,"2021-12-23T23:04:53Z",{"_48":180,"_32":181,"_34":182,"_30":183,"_63":64,"_65":184,"_67":185,"_69":186,"_71":154,"_73":128,"_75":6,"_13":14},"ef282986-429e-4dff-b882-1dfee82def71","CRO and SEO are 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data","supercharging-the-customer-journey-with-analytics-data","https://media.transistor.fm/aa185158/cd27f1d6.mp3",50278146,2512,"2021-09-19T22:00:00Z",15,{"_48":232,"_32":233,"_34":234,"_30":235,"_63":64,"_65":236,"_67":237,"_69":238,"_71":72,"_73":128,"_75":239,"_13":14},"05b68d49-395f-4720-86b9-921e33292716","Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy","turn-ice-cold-traffic-into-thrilled-to-be-paying-customers-with-high-converting-copy","https://media.transistor.fm/2d42f842/9a843dc8.mp3",41457129,2071,"2021-09-14T15:02:26Z",14,{"_48":241,"_32":242,"_34":243,"_30":244,"_63":64,"_65":245,"_67":246,"_69":247,"_71":154,"_73":128,"_75":6,"_13":14},"0820743d-5d75-4a6e-97d7-18abcdd5001d","Where to start when the company needs CRO, but doesn't know they do.","where-to-start-when-the-company-needs-cro-but-doesnt-know-they-do","https://media.transistor.fm/2ee454d2/1d941b10.mp3",27177811,1696,"2021-07-08T09:41:32Z",{"_48":249,"_32":250,"_34":251,"_30":252,"_63":64,"_65":253,"_67":254,"_69":255,"_71":72,"_73":128,"_75":256,"_13":14},"2186685e-eb3f-4c2f-b8f8-af22d8f15b76","Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?","optimizing-conversion-rates-by-working-on-just-one-page-genius-or-madness","https://media.transistor.fm/607136f8/93285b68.mp3",53287464,2663,"2021-07-04T22:00:00Z",13,{"_48":258,"_32":259,"_34":260,"_30":261,"_63":64,"_65":262,"_67":263,"_69":264,"_71":72,"_73":128,"_75":265,"_13":14},"06e026e8-1950-40bc-b464-ce5e1cf9b07b","Using text messages to improve conversions and retention","using-text-messages-to-improve-conversions-and-retention","https://media.transistor.fm/8e48e462/af90aa8e.mp3",51186182,2557,"2021-07-03T20:00:20Z",12,{"_48":267,"_32":268,"_34":269,"_30":270,"_63":64,"_65":271,"_67":272,"_69":273,"_71":72,"_73":128,"_75":274,"_13":14},"ab815ddf-ed99-4f84-b803-ce4fdc81dbfc","Bayesian expected loss: Telling a complete story with data","bayesian-expected-loss-telling-a-complete-story-with-data","https://media.transistor.fm/cb86ade1/88fe63b5.mp3",56025615,2799,"2021-06-21T08:30:55Z",11,{"_48":276,"_32":277,"_34":278,"_30":279,"_63":64,"_65":280,"_67":281,"_69":282,"_71":72,"_73":128,"_75":283,"_13":14},"f7a8bcab-eb61-44a7-848a-267d8e7e3fab","Experience as UX designer in a very data driven company (Booking.com)","experience-as-ux-designer-in-a-very-data-driven-company-bookingcom","https://media.transistor.fm/6a6d7578/d99df68b.mp3",44342120,2215,"2021-06-16T13:00:00Z",10,{"_48":285,"_32":286,"_34":287,"_30":288,"_63":64,"_65":289,"_67":290,"_69":291,"_71":72,"_73":128,"_75":292,"_13":14},"a70bb069-d3cf-4330-a8bb-081002a0e4f1","CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going","cro-flywheel-how-microsoft-kickstarted-the-ab-testing-momentum-and-keeps-it-going","https://media.transistor.fm/6e7e6bb5/ee84f596.mp3",53408728,2669,"2021-05-17T17:00:00Z",9,{"_48":294,"_32":295,"_34":296,"_30":297,"_63":64,"_65":298,"_67":299,"_69":300,"_71":72,"_73":128,"_75":86,"_13":14},"0045c17b-6729-4152-8f1d-59726abcb6f4","Top 10 reasons your A/B tests fail the Quality Assurance phase","top-10-reasons-your-ab-tests-fail-the-quality-assurance-phase","https://media.transistor.fm/db94d625/dae75518.mp3",83689274,4183,"2021-05-10T18:00:00Z",{"_48":302,"_32":303,"_34":304,"_30":305,"_63":64,"_65":306,"_67":307,"_69":308,"_71":72,"_73":128,"_75":94,"_13":14},"9ba27400-fe49-49e7-b99f-7941540979a1","Remote growth hacking from Nigeria","remote-growth-hacking-from-nigeria","https://media.transistor.fm/6cfe0f83/407cb0e8.mp3",51797425,2588,"2021-05-02T22:00:00Z",{"_48":310,"_32":311,"_34":312,"_30":313,"_63":64,"_65":314,"_67":315,"_69":316,"_71":72,"_73":128,"_75":103,"_13":14},"2abde768-e6ad-443c-bce2-9f3e13a71ee0","Browsers, cookies & server-side testing with SiteSpect","browsers-cookies-server-side-testing-with-sitespect","https://media.transistor.fm/7681b3a8/12797b20.mp3",48870959,2442,"2021-04-26T11:58:39Z",{"_48":318,"_32":319,"_34":320,"_30":321,"_63":64,"_65":322,"_67":323,"_69":324,"_71":72,"_73":128,"_75":74,"_13":14},"e3bc6c7a-46af-44de-817a-625b372674fc","Optimizing the user experience for an art shop/marketplace","optimizing-the-user-experience-for-an-art-shopmarketplace","https://media.transistor.fm/58eeb40d/bf45aa85.mp3",38690114,1933,"2021-04-20T14:19:14Z",{"_48":326,"_32":327,"_34":328,"_30":329,"_63":64,"_65":330,"_67":331,"_69":332,"_71":72,"_73":128,"_75":85,"_13":14},"96315e0f-bee8-4e49-ab34-c5026c2dbaad","600+ psychological principles for driving behavior? Not even close...","600-psychological-principles-for-driving-behavior-not-even-close","https://media.transistor.fm/d4756fbb/08c9e915.mp3",107215750,4455,"2021-02-15T18:27:26Z",{"_48":334,"_32":335,"_34":336,"_30":337,"_63":64,"_65":338,"_67":339,"_69":340,"_71":72,"_73":128,"_75":128,"_13":14},"2c8989bb-59a3-445a-a972-0f5ed74b01cb","Why humanizing data is so important, with Eltine van der Veer","why-humanizing-data-is-so-important-with-eltine-van-der-veer","https://media.transistor.fm/eeb78b20/3af477bb.mp3",67153854,2785,"2021-01-28T13:00:14Z",{"_48":342,"_32":343,"_34":344,"_30":345,"_63":64,"_65":346,"_67":347,"_69":348,"_71":72,"_73":128,"_75":137,"_13":14},"8297d709-f5fb-4f99-b812-60a6597275c5","B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy","b2b-experiments-on-low-traffic-building-your-own-platform-with-chad-sanderson-from-convoy","https://media.transistor.fm/b88183ca/800e4b1c.mp3",69740764,2893,"2021-01-19T22:52:15Z",{"_48":350,"_32":351,"_34":352,"_30":353,"_63":64,"_65":354,"_67":355,"_69":356,"_71":72,"_73":128,"_75":76,"_13":14},"8a4d3289-0af3-4565-bf3f-c74c5d5950f8","Unleash Your Primal Brain, with Tim Ash","unleash-your-primal-brain-with-tim-ash","https://media.transistor.fm/282f1c22/5144faa6.mp3",52893301,3303,"2021-01-13T10:57:07Z",{"_48":358,"_32":359,"_34":360,"_30":361,"_63":64,"_65":362,"_67":363,"_69":364,"_71":72,"_73":137,"_75":365,"_13":14},"b3e4e995-70e0-49f9-aa3d-9097272b8f29","Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho","confession-time-sequential-testing-and-why-machines-wont-replace-us-any-time-soon-with-merritt-aho","https://media.transistor.fm/331c0875/afe0bd7d.mp3",48361755,3020,"2020-12-29T17:06:19Z",32,{"_48":367,"_32":368,"_34":369,"_30":370,"_63":64,"_65":371,"_67":372,"_69":373,"_71":72,"_73":137,"_75":374,"_13":14},"2b061d9f-881d-4edc-8f6b-7fbf42282867","The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL","the-2020-state-of-conversion-optimization-report-with-derek-gleason-from-cxl","https://media.transistor.fm/4edda421/e227a326.mp3",44354278,2769,"2020-12-06T23:00:00Z",31,{"_48":376,"_32":377,"_34":378,"_30":379,"_63":64,"_65":380,"_67":381,"_69":382,"_71":154,"_73":137,"_75":6,"_13":14},"0c5dedf8-9f86-4c4f-9644-5ce26c1db75d","CRO Salaries: Agency vs Client-side vs Freelance","cro-salaries-agency-vs-client-side-vs-freelance","https://media.transistor.fm/7ea94f9b/b8845d79.mp3",21127966,867,"2020-11-24T12:58:19Z",{"_48":384,"_32":385,"_34":386,"_30":387,"_63":64,"_65":388,"_67":389,"_69":390,"_71":72,"_73":137,"_75":391,"_13":14},"a2477c10-30a1-45b4-a5bd-a590c048f968","Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell","experimentation-at-ecommerce-saas-company-shopify-with-casandra-campbell","https://media.transistor.fm/f772545e/162b2f80.mp3",38975949,2433,"2020-11-23T15:45:45Z",30,{"_48":393,"_32":394,"_34":395,"_30":396,"_63":64,"_65":397,"_67":398,"_69":399,"_71":72,"_73":137,"_75":400,"_13":14},"39bc839e-7626-43f4-8e9a-8be1fd09677d","How to run copy experiments & why you should differentiate, with Peep Laja","how-to-run-copy-experiments-why-you-should-differentiate-with-peep-laja","https://media.transistor.fm/ca2e2245/f12c2c6d.mp3",44672432,2623,"2020-11-15T23:00:31Z",29,{"_48":402,"_32":403,"_34":404,"_30":405,"_63":64,"_65":406,"_67":407,"_69":408,"_71":72,"_73":137,"_75":409,"_13":14},"3c0d2263-6ac0-4b04-acbb-2a25c2f06159","How to embed experimentation into Agile product development, with Jonny Longden","how-to-embed-experimentation-into-agile-product-development-with-jonny-longden","https://media.transistor.fm/b5b35b1e/a0d9d116.mp3",57045300,3563,"2020-11-08T23:00:00Z",28,{"_48":411,"_32":412,"_34":413,"_30":414,"_63":64,"_65":415,"_67":416,"_69":417,"_71":72,"_73":137,"_75":418,"_13":14},"0eb98f32-0fb7-4f2d-98d9-f7c6db932374","Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana","are-you-a-movie-critic-you-might-be-great-at-cro-with-sumantha-shankaranarayana","https://media.transistor.fm/c94477d2/fa5d78de.mp3",55747752,3268,"2020-11-01T23:09:51Z",27,{"_48":420,"_32":421,"_34":422,"_30":423,"_63":64,"_65":424,"_67":425,"_69":426,"_71":72,"_73":137,"_75":427,"_13":14},"8503d288-c94b-4dcb-b5ba-d98124c34553","Book launch: Online Influence, with Bas Wouters","book-launch-online-influence-with-bas-wouters","https://media.transistor.fm/362f4228/c4beaeb1.mp3",54066572,2702,"2020-10-25T23:00:00Z",26,{"_48":429,"_32":430,"_34":431,"_30":432,"_63":64,"_65":433,"_67":434,"_69":435,"_71":72,"_73":137,"_75":436,"_13":14},"59c2eeb0-e49f-4654-be43-9482efe21d5e","Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr","optimizing-consumer-to-consumer-marketplaces-with-emily-oliver-from-musicmagpiedecluttr","https://media.transistor.fm/0ad43b27/980f7f75.mp3",55738425,3482,"2020-10-18T22:00:00Z",25,{"_48":438,"_32":439,"_34":440,"_30":441,"_63":64,"_65":442,"_67":443,"_69":444,"_71":72,"_73":137,"_75":445,"_13":14},"f001194e-7e5b-465a-a7d1-c2f530c4a795","Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom)","switching-gears-when-the-pandemic-upends-your-traffic-with-dave-powell-tomtom","https://media.transistor.fm/3a681b62/fc121cf6.mp3",40741781,2036,"2020-10-11T22:00:00Z",24,{"_48":447,"_32":448,"_34":449,"_30":450,"_63":64,"_65":451,"_67":452,"_69":453,"_71":154,"_73":137,"_75":6,"_13":14},"8294fa5b-6913-44b9-9750-45ead331b20b","Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101)","main-pitfalls-for-cro-agencies-when-working-with-clients-with-ricardo-tayar-lópez-flat101","https://media.transistor.fm/f67b4e00/14000aac.mp3",64326631,3215,"2020-10-04T22:00:00Z",{"_48":455,"_32":456,"_34":457,"_30":458,"_63":64,"_65":459,"_67":460,"_69":461,"_71":154,"_73":137,"_75":6,"_13":14},"c687b883-db7b-42eb-8a8b-31b314e94517","How to become a better CRO professional, with Abi Hough & Craig Sullivan","how-to-become-a-better-cro-professional-with-abi-hough-craig-sullivan","https://media.transistor.fm/f86dbd7d/cee29f00.mp3",30237311,1888,"2020-09-29T09:02:34Z",{"_48":463,"_32":464,"_34":465,"_30":466,"_63":64,"_65":467,"_67":468,"_69":469,"_71":72,"_73":137,"_75":470,"_13":14},"83d007b6-b536-48e2-a351-50cec2b2507d","CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT)","cro-in-a-post-cookie-world-with-lisanne-maatman-dumky-de-wilde-dept","https://media.transistor.fm/e1104a2c/282c47ec.mp3",56585153,2826,"2020-09-28T06:00:00Z",23,{"_48":472,"_32":473,"_34":474,"_30":475,"_63":64,"_65":476,"_67":477,"_69":478,"_71":72,"_73":137,"_75":479,"_13":14},"4be2ec6a-e439-4bc0-8980-4ae406c5c6df","The 6 soft skills that CROs need to master, with Elise Maile","the-6-soft-skills-that-cros-need-to-master-with-elise-maile","https://media.transistor.fm/8cafb1dd/88328bc0.mp3",60708798,3032,"2020-09-20T22:00:00Z",22,{"_48":481,"_32":482,"_34":483,"_30":484,"_63":64,"_65":485,"_67":486,"_69":487,"_71":72,"_73":137,"_75":488,"_13":14},"15f98eac-ee13-407b-9527-8455851bc53c","Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com)","why-your-experimentation-programme-needs-a-risk-profile-with-stephen-pavlovich-conversioncom","https://media.transistor.fm/58e3303f/b30e3ab7.mp3",50517221,2523,"2020-09-13T22:00:00Z",21,{"_48":490,"_32":491,"_34":492,"_30":493,"_63":64,"_65":494,"_67":495,"_69":496,"_71":72,"_73":137,"_75":497,"_13":14},"5392f6bd-305a-4a8f-8c8b-e3380291fee1","Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue)","server-side-experimentation-with-tom-van-den-berg-ruben-de-boer-online-dialogue","https://media.transistor.fm/1542b3e8/d687cb27.mp3",60347891,3010,"2020-09-06T22:00:00Z",20,{"_48":499,"_32":500,"_34":501,"_30":502,"_63":64,"_65":503,"_67":504,"_69":505,"_71":72,"_73":137,"_75":506,"_13":14},"5dd57b75-baec-41dc-b685-693d10c6c370","Copywriting for Conversions, with Joel Klettke","copywriting-for-conversions-with-joel-klettke","https://media.transistor.fm/6ef2a8ac/7845cae0.mp3",59790794,2987,"2020-08-30T22:00:00Z",19,{"_48":508,"_32":509,"_34":510,"_30":511,"_63":64,"_65":512,"_67":513,"_69":514,"_71":72,"_73":137,"_75":195,"_13":14},"cd385897-633e-4318-b18a-2086d8282b35","Make creativity a priority in your CRO process, with AJ Davis","make-creativity-a-priority-in-your-cro-process-with-aj-davis","https://media.transistor.fm/1721051f/26a56bb7.mp3",44383760,2216,"2020-08-16T22:00:00Z",{"_48":516,"_32":517,"_34":518,"_30":519,"_63":64,"_65":520,"_67":521,"_69":522,"_71":72,"_73":137,"_75":212,"_13":14},"376fa93b-fab2-4be7-a054-efbdeecd6766","Why empathy is probably the most important skill for any CRO pro, with Amrdeep Athwal","why-empathy-is-probably-the-most-important-skill-for-any-cro-pro-with-amrdeep-athwal","https://media.transistor.fm/7b77c9b9/0d11143e.mp3",53466583,2671,"2020-08-02T22:00:00Z",{"_48":524,"_32":525,"_34":526,"_30":527,"_63":64,"_65":528,"_67":529,"_69":530,"_71":72,"_73":137,"_75":221,"_13":14},"8d3c68b0-31e1-423e-aa38-4796a05b79e4","Why statistical knowledge is still crucial when running experiments, with Georgi Georgiev","why-statistical-knowledge-is-still-crucial-when-running-experiments-with-georgi-georgiev","https://media.transistor.fm/0fc447bf/608d8503.mp3",52704717,2632,"2020-07-26T22:00:00Z",{"_48":532,"_32":533,"_34":534,"_30":535,"_63":64,"_65":536,"_67":537,"_69":538,"_71":154,"_73":137,"_75":6,"_13":14},"6b4cabbb-b933-4eb0-a1e3-f7f9ea4378a0","Datascience can do what? with Emily Robinson (Warby Parker) & Lukas Vermeer (Booking.com)","datascience-can-do-what-with-emily-robinson-warby-parker-lukas-vermeer-bookingcom","https://media.transistor.fm/a96cfa38/05b9bf1f.mp3",29205084,1820,"2020-07-24T06:12:07Z",{"_48":540,"_32":541,"_34":542,"_30":543,"_63":64,"_65":544,"_67":545,"_69":546,"_71":154,"_73":137,"_75":6,"_13":14},"ec3a5583-2588-4fa8-8896-9f0371ad8c06","Things that are always broken in Analytics, with Arnout Hellemans & Charles Meaden","things-that-are-always-broken-in-analytics-with-arnout-hellemans-charles-meaden","https://media.transistor.fm/0c43f3d1/5e35cdab.mp3",29127958,1815,"2020-07-21T22:00:00Z",{"_48":548,"_32":549,"_34":550,"_30":551,"_63":64,"_65":552,"_67":553,"_69":554,"_71":154,"_73":137,"_75":6,"_13":14},"7bb57add-d6c8-478c-84ea-5ad1ff7a4399","Contentsquare Virtual Breakfast Panel, with Fabian Kersten, Bas van Dijk & Lucas Vos","contentsquare-virtual-breakfast-panel-with-fabian-kersten-bas-van-dijk-lucas-vos","https://media.transistor.fm/48a3ebea/9e5a29a6.mp3",16412692,1018,"2020-07-21T15:00:00Z",{"_48":556,"_32":557,"_34":558,"_30":559,"_63":64,"_65":560,"_67":561,"_69":562,"_71":154,"_73":137,"_75":6,"_13":14},"d97da1d7-e2a1-4f6e-9be3-94c99c05cb2f","Building and scaling your (CRO) agency, with Steven Pavlovich and Daniël Markus","building-and-scaling-your-cro-agency-with-steven-pavlovich-and-daniël-markus","https://media.transistor.fm/d415454d/b2f1ea84.mp3",21600714,1343,"2020-07-20T22:00:00Z",{"_48":564,"_32":565,"_34":566,"_30":567,"_63":64,"_65":568,"_67":569,"_69":570,"_71":72,"_73":137,"_75":230,"_13":14},"c3603e5b-753a-4991-b5ec-8acf4d6c0caa","How you can motivate your organization to adopt CRO, with Ruben de Boer (Online Dialogue)","how-you-can-motivate-your-organization-to-adopt-cro-with-ruben-de-boer-online-dialogue","https://media.transistor.fm/c780d8e1/8a2f930a.mp3",48340770,2411,"2020-07-19T22:00:00Z",{"_48":572,"_32":573,"_34":574,"_30":575,"_63":64,"_65":576,"_67":577,"_69":578,"_71":72,"_73":137,"_75":239,"_13":14},"8e53fad3-47ee-408c-96fe-672a3a17d032","The Art and Science of Converting Visitors into Customers, with Khalid Saleh (Invesp)","the-art-and-science-of-converting-visitors-into-customers-with-khalid-saleh-invesp","https://media.transistor.fm/36a54bd8/8914845d.mp3",54752716,2732,"2020-07-05T22:00:00Z",{"_48":580,"_32":581,"_34":582,"_30":583,"_63":64,"_65":584,"_67":585,"_69":586,"_71":72,"_73":137,"_75":256,"_13":14},"0e1cd334-17f4-4572-99d5-42ced2d4fb03","Find CRO gold using an SEO crawler, with Luke Carthy","find-cro-gold-using-an-seo-crawler-with-luke-carthy","https://media.transistor.fm/812c8537/5f352d20.mp3",35856058,1789,"2020-06-21T22:00:00Z",{"_48":588,"_32":589,"_34":590,"_30":591,"_63":64,"_65":592,"_67":593,"_69":594,"_71":72,"_73":137,"_75":265,"_13":14},"763898c0-1b29-44a6-935f-2534a80ad907","Holacracy: decentralized management and organizational governance, with Morgan Legge (Convert.com)","holacracy-decentralized-management-and-organizational-governance-with-morgan-legge-convertcom","https://media.transistor.fm/225e19f3/25a3ca3f.mp3",81402026,4067,"2020-06-02T06:00:00Z",{"_48":596,"_32":597,"_34":598,"_30":599,"_63":64,"_65":600,"_67":601,"_69":602,"_71":72,"_73":137,"_75":274,"_13":14},"81fc529f-8715-4db2-8a49-3bed1796e64f","Centralized versus Decentralized CRO, with Andrea Corvi (iTech Media)","centralized-versus-decentralized-cro-with-andrea-corvi-itech-media","https://media.transistor.fm/5a72bfe0/165faa05.mp3",35340056,1766,"2020-05-25T06:00:00Z",{"_48":604,"_32":605,"_34":606,"_30":607,"_63":64,"_65":608,"_67":609,"_69":610,"_71":72,"_73":137,"_75":283,"_13":14},"c90ec712-4a64-4e02-9e4f-7e1f6f84dbdc","6 steps to get your experimentational culture running, Marianne Stjernvall (TUI)","6-steps-to-get-your-experimentational-culture-running-marianne-stjernvall-tui","https://media.transistor.fm/0bde0d71/5d9070eb.mp3",63291832,3162,"2020-05-10T22:00:00Z",{"_48":612,"_32":613,"_34":614,"_30":615,"_63":64,"_65":616,"_67":617,"_69":618,"_71":72,"_73":137,"_75":292,"_13":14},"935424c7-9957-43fc-b192-59a8ffb94177","Let's help the world: The Covid19 Conversion Rate Aid Package, with Raoul Warren Doraiswamy","lets-help-the-world-the-covid19-conversion-rate-aid-package-with-raoul-warren-doraiswamy","https://media.transistor.fm/41957003/2a0248b4.mp3",34613707,1729,"2020-05-03T22:00:00Z",{"_48":620,"_32":621,"_34":622,"_30":623,"_63":64,"_65":624,"_67":625,"_69":626,"_71":72,"_73":137,"_75":86,"_13":14},"2bdfd10f-55f7-4572-a407-0ed4d330db52","Automation of tedious CRO work, with Matt Beischel","automation-of-tedious-cro-work-with-matt-beischel","https://media.transistor.fm/5bf0fc51/2a20e8b6.mp3",69569897,3477,"2020-04-26T22:00:00Z",{"_48":628,"_32":629,"_34":630,"_30":631,"_63":64,"_65":632,"_67":633,"_69":634,"_71":72,"_73":137,"_75":94,"_13":14},"b98ca50c-d941-41cc-b017-d4922dfd33a8","Why CROs should think as a Venture Capitalist, with Sean Sheppard (GrowthX)","why-cros-should-think-as-a-venture-capitalist-with-sean-sheppard-growthx","https://media.transistor.fm/113f03cb/8ee604b2.mp3",44916879,2244,"2020-04-19T22:00:00Z",{"_48":636,"_32":637,"_34":638,"_30":639,"_63":64,"_65":640,"_67":641,"_69":642,"_71":72,"_73":137,"_75":103,"_13":14},"273a0a9f-083d-493d-99b2-53f19a112647","A better alternative to classic personality tests and how to apply them to commerce","a-better-alternative-to-classic-personality-tests-and-how-to-apply-them-to-commerce","https://media.transistor.fm/bdde0c88/5fe8ed41.mp3",64183482,2673,"2020-04-11T10:00:00Z",{"_48":644,"_32":645,"_34":646,"_30":647,"_63":64,"_65":648,"_67":649,"_69":650,"_71":72,"_73":137,"_75":74,"_13":14},"230a8d7a-0139-472a-8bab-ea761298b292","Optimizing for reach and performance, with Marta Florentyna Saratowicz (Pandora)","optimizing-for-reach-and-performance-with-marta-florentyna-saratowicz-pandora","https://media.transistor.fm/f0df2638/840fdeea.mp3",58134360,2905,"2020-03-03T15:00:00Z",{"_48":652,"_32":653,"_34":654,"_30":655,"_63":64,"_65":656,"_67":657,"_69":658,"_71":72,"_73":137,"_75":85,"_13":14},"bdf535fb-2105-43f5-8d1a-92a9c0073cc6","State of analytics, experimentation, and personalization with browsers’ privacy initiatives, with Simo Ahava, Ton Wesseling & Steen Rasmussen","state-of-analytics-experimentation-and-personalization-with-browsers-privacy-initiatives-with-simo-ahava-ton-wesseling-steen-rasmussen","https://media.transistor.fm/4bd8f368/f4fccb37.mp3",50980298,2123,"2020-02-19T15:30:00Z",{"_48":660,"_32":661,"_34":662,"_30":663,"_63":64,"_65":664,"_67":665,"_69":666,"_71":72,"_73":137,"_75":128,"_13":14},"ced6128f-ebf3-4018-a876-9955fe43080c","The vitality of the data revolution, with Joaqim Bretcha (ESOMAR)","the-vitality-of-the-data-revolution-with-joaqim-bretcha-esomar","https://media.transistor.fm/fac4028c/b4b051aa.mp3",22264445,1390,"2020-02-18T10:00:00Z",{"_48":668,"_32":669,"_34":670,"_30":671,"_63":64,"_65":672,"_67":673,"_69":674,"_71":72,"_73":137,"_75":137,"_13":14},"c33ddfa0-58a1-43c2-935f-7fb4bb9ef4f4","How GVC Gaming reshaped marketing budgets for all brands after implementing optimization techniques, with Chris Lee and John Dawson","how-gvc-gaming-reshaped-marketing-budgets-for-all-brands-after-implementing-optimization-techniques-with-chris-lee-and-john-dawson","https://media.transistor.fm/5a013d7a/6eb00151.mp3",23766843,1484,"2020-02-15T10:00:00Z",{"_48":676,"_32":677,"_34":678,"_30":679,"_63":64,"_65":680,"_67":681,"_69":682,"_71":72,"_73":137,"_75":76,"_13":14},"391f93f9-ccf5-4ac1-8c3b-580560b26450","Implementing behavioral sciences in agile teams, with André Morys (konversionsKRAFT)","implementing-behavioral-sciences-in-agile-teams-with-andré-morys-konversionskraft","https://media.transistor.fm/3c9d339a/687fe226.mp3",64826263,2700,"2020-01-27T23:00:00Z",{"_48":684,"_32":685,"_34":686,"_30":687,"_63":64,"_65":688,"_67":689,"_69":690,"_71":72,"_73":76,"_75":94,"_13":14},"a8ac14b3-4cec-4003-a043-9cbf52baedf4","AI & Personalization, with Guy Yalif & Niels Reimer","ai-personalization-with-guy-yalif-niels-reimer","https://media.transistor.fm/c3b41dd5/5841af97.mp3",43643585,1817,"2020-01-24T14:00:00Z",{"_48":692,"_32":693,"_34":694,"_30":695,"_63":64,"_65":696,"_67":697,"_69":698,"_71":72,"_73":76,"_75":103,"_13":14},"116a9743-e749-4344-b3aa-c4b6ace9eb1e","Optimizing for Friction, with Roger Dooley & Bart Schutz (Online Dialogue)","optimizing-for-friction-with-roger-dooley-bart-schutz-online-dialogue","https://media.transistor.fm/6904c2ec/cf0bce51.mp3",33102323,2066,"2020-01-15T14:00:00Z",{"_48":700,"_32":701,"_34":702,"_30":703,"_63":64,"_65":704,"_67":705,"_69":706,"_71":72,"_73":76,"_75":74,"_13":14},"e7bc5c80-ef6b-4c12-a4f6-adb6f31f5eb8","CH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick Dronkers","ch2019-privacy-analytics-and-cro-with-aurélie-pols-rick-dronkers","https://media.transistor.fm/25385e4e/0b68606a.mp3",39716112,1653,"2020-01-10T03:00:00Z",{"_48":708,"_32":709,"_34":710,"_30":711,"_63":64,"_65":712,"_67":713,"_69":714,"_71":72,"_73":76,"_75":85,"_13":14},"c532c866-af78-4b06-ba68-b4ef543f8a0f","Acting on your analytics data in an increasingly cookieless world, with WeiWi lie-Schröder (Google)","acting-on-your-analytics-data-in-an-increasingly-cookieless-world-with-weiwi-lie-schröder-google","https://media.transistor.fm/c63f51e9/1ba104c6.mp3",28156580,1172,"2019-11-04T15:40:00Z",{"_48":716,"_32":717,"_34":718,"_30":719,"_63":64,"_65":720,"_67":721,"_69":722,"_71":72,"_73":76,"_75":128,"_13":14},"bde71503-bdc4-49a8-8b52-73c9d50b1e7a","Analytics is a product – treat it as such, with Prolet Miteva & Matthew Niederberger","analytics-is-a-product-treat-it-as-such-with-prolet-miteva-matthew-niederberger","https://media.transistor.fm/de14e0ec/bdf5d87f.mp3",58737370,2446,"2019-11-04T15:30:00Z",{"_48":724,"_32":725,"_34":726,"_30":727,"_63":64,"_65":728,"_67":729,"_69":730,"_71":72,"_73":76,"_75":137,"_13":14},"bcb7aea2-9889-4070-8d80-6dff35a57935","Digital analytics trends: a changing industry and what's next, with Krista Seiden","digital-analytics-trends-a-changing-industry-and-whats-next-with-krista-seiden","https://media.transistor.fm/130e1e3f/9c4f8a48.mp3",41725128,1737,"2019-11-04T15:15:00Z",{"_48":732,"_32":733,"_34":734,"_30":735,"_63":64,"_65":736,"_67":737,"_69":738,"_71":72,"_73":76,"_75":76,"_13":14},"dc0abfed-30e4-493b-b80d-a5b2aa34747d","Why focussing on a culture of experimentation is a waste of time, with Manuel DaCosta (Effective Experiments)","why-focussing-on-a-culture-of-experimentation-is-a-waste-of-time-with-manuel-dacosta-effective-experiments","https://media.transistor.fm/65c88289/d9718325.mp3",42437617,1767,"2019-10-20T13:00:00Z",{"_48":740,"_32":741,"_34":742,"_30":743,"_63":64,"_65":744,"_67":745,"_69":746,"_71":747,"_73":76,"_75":6,"_13":14},"c1ce1ed0-ee83-450c-9e4f-cc336a2d7035","Welcome new CRO.CAFE listener!","welcome-new-crocafe-listener","https://media.transistor.fm/67cb8eb4/f18c29bc.mp3",2472885,171,"2018-11-08T15:09:00Z","trailer","episodeFrequency","Weekly","estimatedNextEpisodeAt","2024-06-19T06:45:35Z","episodeCount",81,"hasSeasons","seasonCount","dataUpdateCount","dataUpdatedAt",1772837427885,"error","errorUpdateCount","errorUpdatedAt","fetchFailureCount","fetchFailureReason","fetchMeta","isInvalidated","status","success","fetchStatus","idle","queryKey",[772,773,14],"podcasts","detail","queryHash","[\"podcasts\",\"detail\",\"cdace560-ce00-0136-3246-08b04944ede4\"]",{"_24":25,"_26":777,"_770":779,"_774":781},{"_28":778,"_756":76,"_757":25,"_759":-5,"_760":6,"_761":6,"_762":6,"_763":-5,"_764":-5,"_765":54,"_766":767,"_768":769},"

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrook

",[780,773,16],"episodeShowNotes","[\"episodeShowNotes\",\"detail\",\"67bd7a56-9408-45cd-81d1-d21efaecfb7a\"]","actionData","errors"]

Educating your CRO clients & hiring for your CRO agency

Episode Description

Never lose your place, on any device