Galen Clavio sits down with Eddie Koton, the mind behind the now-infamous “Extended Highlights” series on X/Twitter — the chaotic, brilliant, internet-lunatic companion pieces that became required viewing during Indiana football’s championship season.

Eddie explains how the series started (and why he felt IU football needed its own brand of online insanity), how the bits and recurring characters evolved over the course of the season, and what his actual workflow looks like when he’s building an episode in Premiere from highlights, bookmarks, and whatever his brain decides is funny that day.

They also talk about what it’s like when the content escapes the IU bubble — including the surreal moment Mark Cuban quote-tweeted the final episode — and zoom out into a broader conversation about creativity, editing, and why certain ideas land when you don’t even fully understand why.