In this episode of Creative Development with IFC, Makhtar Diop sits down with world champion freediver Vitomir Maričić, a man who pushes the limits of human endurance - including setting the Guinness World Record for the longest breath-hold at an astonishing 29 minutes and 3 seconds.  

Freediving is one of the world's most extreme sports. With no oxygen tanks and no room for error, athletes descend hundreds of feet below the ocean's surface on a single breath. Vitomir shares what it takes, physically and mentally, to survive and excel in such a high-stakes environment, and how that discipline shapes his approach to life and business.  

The conversation also explores Vitomir's deep commitment to ocean conservation and the urgent need for responsible action to protect marine ecosystems.