In this Create Tomorrow episode, host Cassandra Napoli and WGSN Sport & Outdoors Content Strategist Mary Stanwick review how Gen Z is reshaping the sports landscape. 

From cost and climate to fitness and spectatorship, they uncover how Gen Z are adapting for greater accessibility and shifting health priorities. 

Tune in to learn about the rise of hybrid sports, the importance of aesthetics in product design and the growing influence of women in sports fandom.