Only about 3% of eligible Americans donate blood. THREE PERCENT. For something that quite literally saves lives, that number feels…insane. In this episode Jesse brings the problem to the table and tasks Romain and Simon with figuring out how to change it. Is it awareness? Is it fear? Or is it something deeper about how we form habits and what actually motivates people to do things that don’t immediately benefit them? The gang digs into the psychology of behavior change, emotional incentives, and what it would take to make donating blood feel less like a chore and more like something you want to do.