Elaine Turso built her business on giving other businesses a makeover — brand, website, and CRM, all pulled into alignment for next-level growth. But before any of that works, you have to actually be visible, and Elaine says the thing standing in the way is rarely strategy. It's self-sabotage. In this episode, she introduces us to "Sally" (yes, her self-sabotage has a name and a very specific parking spot), breaks down how one piece of content can fuel weeks of platform-specific posts without ever feeling repetitive, and shares why chasing likes is a trap most of us fall into anyway.

About Elaine Turso Elaine Turso gives your business a makeover, focused on brand, website & CRM, all aligned for next-level growth. She's a Business Makeover Specialist and CRM Collaboration Partner.

🔑 Key Takeaways

• Self-sabotage is often the real reason people avoid visibility — Elaine names hers "Sally" and has a physical trick (mentally putting her in the trunk of the car) for not letting her drive.
• One piece of content — a video or blog post — can become the foundation for weeks or months of platform-specific posts, because each platform has a different purpose and deserves different framing.
• Use AI as an assistant, not a replacement: feed it a transcript for ideas, then rewrite everything in your own voice.
• Give any new visibility effort a "good college try" — six months minimum — and take a snapshot of your starting numbers so you have something real to measure against.
• Stop chasing vanity metrics. Comments and shares matter more than likes, because engaging with people who comment pushes your content back out to more people.
• Every piece of content needs an intention and a clear call to action — posting without one means you won't get a return on it.

✔️ Connect With Elaine Turso

• Facebook: https://www.facebook.com/elaine.turso
• LinkedIn: https://www.linkedin.com/in/elaineturso/
• Instagram: https://www.instagram.com/elaineturso/
• YouTube: https://www.youtube.com/@elaineturso
• Free gift — The One with the Follow-Up Strategy (video + worksheet): https://www.elaineturso.com/follow-up

✔️ Connect With Host Andrea Stenberg

• Website: https://www.thebabyboomerentrepreneur.com/
• LinkedIn: https://www.linkedin.com/in/andreastenberg/
• Instagram: https://www.instagram.com/andreastenberg/
• YouTube: https://www.youtube.com/andreastenberg?sub_confirmation=1
• Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneur
• Free Courage to Be Visible class: https://my.thebabyboomerentrepreneur.com/courage-to-be-visible-training

💖💖 Love the show? Subscribe then please give me a review of Courage to be Visible. It helps more heart-centered entrepreneurs find us.