Courage To Be Visible

·S1 E34

Are you accidentally pitch-slapping your LinkedIn connections? with Mary Wu

July 29
26 mins

Episode Description

If you've ever sent a connection request and gotten silence back — or been on the receiving end of a sales pitch three seconds after someone accepted your invite — this episode is for you.

Andrea sits down with LinkedIn speaker and strategy trainer Mary Wu to talk about what actually works on LinkedIn in 2026: how to DM without being icky, why getting personal on LinkedIn (yes, even about your wedding anniversary) can be your highest-performing content, and how to become the person everyone thinks of when they need an introduction.

Mary also shares her rules for video on LinkedIn and why "giving away the farm" might be the smartest business move you make this year.

About Mary Wu

Mary Wu is a LinkedIn speaker and strategy trainer. She thinks in lyrics, curates connections, and plays with plushies.

🔑 Key Takeaways

  • Don't "pitch slap" — never pitch someone in your first or second DM. Start by getting curious about them instead.
  • LinkedIn rewards personal content in small doses — one well-placed post (like a wedding anniversary or a grandkid announcement) can outperform everything else you post all year, as long as it's not the only thing you talk about.
  • The DMs are underused. When someone comments on your post, that's your invitation to take the conversation deeper.
  • Before reaching out to someone, check their activity — if they haven't posted or commented in months, they're unlikely to respond.
  • Post 3x a week, and don't skip weekends — informal, relaxed posts on Saturday/Sunday can outperform weekday content.
  • Give more than you pitch (aim for roughly 80/20). The people who give the most tend to get the most back — referrals, credibility, and eventually, clients.

✔️ Connect With Mary Wu


✔️ Connect With Host Andrea Stenberg


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