In this episode, host Rishi Ahluwalia interviews Ankur Edkie, CEO of Murf AI, about the hidden complexities of scaling enterprise voice AI. Ankur discusses the journey from pre-ChatGPT text-to-speech to building hyper-efficient, human-like voice systems. He unpacks why voice demos feel magical, but production deployments often fail, highlighting the critical gap between lab settings and the variability of real-world acoustics and devices. The conversation covers the challenges of the cascading stack (ASR, LLM, TTS), the importance of turn-taking and latency consistency over raw speed, and Murf’s "compute acquisition" approach with the Falcon architecture that drives down costs and enables global data residency. Ankur concludes with a hard lesson for builders: enterprises are buying holistic outcomes and trust, not just isolated API calls.

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