Seven out of ten content marketing job postings now mention video. That stat kicks off a discussion with Eric Doty, Chloe Thompson, and Ruth Favela on whether video is becoming a required skillset for content marketers.

This episode is sponsored by Wistia.

Most content marketers don't struggle to create great content, they struggle to get more value from it.

That's why more teams are moving away from juggling separate tools for webinars, video hosting, analytics, editing, and lead capture. When everything lives in one tool, it's easier to create content, measure impact, and turn viewers into customers.