There's a version of building your own tools that saves you an hour on every task, and a version where you spend 20 hours making something you look at once.

Alex, Eric, and Ruth try to draw the line on when it's worth it to vibe code your own custom productivity app and when you need to just use an out-of-the-box tool and get back to doing the real work.

This episode is sponsored by Wistia.

Most content marketers don't struggle to create great content, they struggle to get more value from it.

That's why more teams are moving away from juggling separate tools for webinars, video hosting, analytics, editing, and lead capture. When everything lives in one tool, it's easier to create content, measure impact, and turn viewers into customers.