My relationship with ghostwriting is the same as my relationship with horseradish. I’ve tried it in several different contexts, but ultimately decided it wasn’t for me.

Luckily for us, Ruth and Rachel feel differently.

Still, for most folks, there are a number of common challenges that pop up:

• Execs want to see results quickly

• It’s tough to develop a process that yields recurring interesting insights

• The ever changing whims of the algorithm is tough to communicate

In this conversation, Ruth, Rachel and I go deep on just how complex and nuanced the ghost writing relationship needs to be, how tactical you can get, what your goals should be, and how to establish an authentic, vulnerable voice for someone who isn’t you.

This episode is sponsored by Venngage.

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For this month only, take 30% off any Venngage plan with code SUPERPATH30, at venngage.com.