This episode is part of The Art of Content series hosted by Rachel Bicha. In this series, Rachel brings on guests to chat about big picture content marketing theory. Each conversation is centered on a recent that person wrote for The Art of Content blog.

In this episode, Rachel is joined by Ryan Sargent to talk about his recent post for the Art of Content blog, Content Marketing Isn't Just for Robots.

Ryan's argument: AI writers are now good enough to do most SEO and AEO work, so content marketers should stop trying to out-write the machine and start doing the work only humans can do. He has an analogy for it that he came up with at Costco. Some marketers are reacting by piling caviar on $50 hot dogs nobody wants to buy. Others are eating a thousand mediocre ones and getting their cardiologist rich. Ryan thinks the move is to let the machine make the hot dogs and spend the freed-up time on Michelin star dessert.

This episode is sponsored by uSERP. Mention Superpath when you book your strategy call at userp.io, and they'll add five bonus high-authority link placements to your first month on top of your package.

• Ryan’s article Content marketing isn’t just for robots on the Art of Content.

• Follow Rachel Bicha on LinkedIn

• Follow Ryan Sargent on LinkedIn