Jimmy wrote an article about how to operationalize people following people. In this episode we chat about the employee advocacy program he’s building at Miro and Eric, Ruth, and Alex share their own experiences trying to empower employees to write content.

This episode is sponsored by Wistia.

Most content marketers don't struggle to create great content, they struggle to get more value from it.

That's why more teams are moving away from juggling separate tools for webinars, video hosting, analytics, editing, and lead capture. When everything lives in one tool, it's easier to create content, measure impact, and turn viewers into customers.