Episode Description
ChatGPT has about 90% of the LLM market, but LLMs are still only around 15% of total search. Gordon Meagher of uSERP has been doing SEO for 14 years, and his read on AI search is more grounded than the panic cycle on LinkedIn would have you believe.
Alex sits down with Gordon to talk about how link building actually works in the LLM era, why a brand mention on a third-party citing source can matter more than the link itself, and what real user behavior looks like once people start shortlisting in ChatGPT and validating on Google.