An okay blog post now takes 30 seconds and one click. That has changed the argument content marketers have to make to leadership, from defending whether content should exist to defending how many hours it's worth spending to make something genuinely good.

Eric Doty and Chloe Thompson make the case for being the person on your team who actually cares about quality, and what that argument sounds like when you're pitching budget to a CFO instead of a fellow content nerd

This episode is sponsored by beehiiv.
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• Chloe’s LinkedIn post on caring about quality

• Eric's newsletter, on the argument against taste

• Follow Eric Doty on LinkedIn

Follow Chloe Thompson on LinkedIn