So what are dealers actually wrestling with right now, and what's working? In this episode of Coffee Break With Jake, we take a look at your biggest challenges.

In this episode, we talk about...

✅ The lead-gen reality check: what is a quality lead actually worth to you, and can you afford to outbid the largest competitor in your market?
✅ Why fire alarm and access control leads beat residential security leads almost every time: less competition, higher urgency, and a daycare owner who can't open the doors without a CEO
✅ Strike while the iron is hot: the HVAC story where the fastest-responding company wasn't the cheapest, it was the most profitable
✅ Why your cousin's sister's nephew is a knucklehead, and why a position worth filling is a position worth spending real money to fill 
✅ The attrition math every dealer should be running: 1,000 accounts means losing about 100 a year, so a "we broke even" year is actually a slow bleed
✅ The $100,000 project that turned into a $160,000 project because the technicians peeled off, called the customer, and renegotiated instead of eating the rewire on schedule pressure
✅ The pricing lever in both directions: charge more when a customer needs you across three states and eight locations, and pay more when you're trying to land a senior technician

Coffee Break With Jake is recorded live every Friday at 11am ET. Join us live or register to attend at https://go.ssandsi.com/coffeebreak