Episode Description
Are you focusing on distributors, regulations, and trade shows before you've even confirmed that Japan is the right market for your MedTech product?
Many MedTech companies approach Japan by immediately looking for distributors, regulatory support, or commercial partners. But as Hakeem explains in this episode, the most successful companies start somewhere else entirely. Drawing on key lessons from his conversation with Japan market expert Curt Jennewine, this episode explores how to evaluate market opportunity, avoid costly assumptions, and build a market-entry strategy that matches your resources and objectives.
Listeners will discover:
- Why market understanding should always come before market activity
- How Japan's quality expectations can strengthen your overall international business
- The key factors to consider when selecting distributors and planning your export strategy
Play this episode now to discover the lessons that can help you avoid costly mistakes and improve your chances of successfully exporting your MedTech product to Japan.
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This podcast is for clinicians and solo founders feeling stuck in turning their medical devices into real businesses, with practical insight on go to market strategy, sales strategy, product launch, sales plans, business growth, exporting, selling internationally and how to scale up their international sales in MedTech.