QUESTION:

Why are high-traffic pages and DR/DA not a guaranteed indicator of success?

ANSWER:

Relevance, not DR/DA or traffic, indicates success. Citation Labs believes that you need content that’s relevant to your buyer, written for a publisher with a contextually relevant link. This sends numerous positive signals of a valuable link, helping increase sales page ranking.  Most link building agencies use DR/DA and traffic to charge a premium for these types of links even though there is no data to back up the claim that these links are better.

Additionally, metrics can be gamed. There are plenty of irrelevant sites that are part of private blog networks and/or offer the path of least resistance for agencies and link sellers. But they are not the best option for businesses looking for relevant, sticky backlinks to their sales pages.

Citation Labs goal for clients is to find them the best websites to bring visibility to their key sales offerings. This usually means getting placement from other relevant business websites that align with their ideal buyer - not high DR/DA and traffic websites.

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