QUESTION:

What should I do if my leadership doesn’t believe in link-building?

ANSWER:

Some executives may not see link-building as a priority or may have had poor experiences in the past. After nearly 20 years in the space, we get it. SEO can feel like a black box and backlinking even more so.

This is why Citation Labs has built custom tools and reports to connect our efforts to key sales metrics, using controls in our reporting to provide additional clarity.

Citation Labs will also work very closely with our internal champions, providing them with the data, case studies, and arguments needed to justify backlink campaigns to key decision makers.

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