QUESTION:

How does Citation Labs track and measure the impact of link-building?

ANSWER:

There are two buckets for measuring the impact of link building:

• The metrics that align with SEOs: keyword rankings, traffic, share of voice, and number of links.
• The metrics that align with leadership teams: revenue, conversion rates, and AOV.

Using Citation Labs impact reporting, we provide a very detailed analysis on how the links we get to your key sales pages impact both.

This makes it easy for you to see the impact directly and share with your SEO. It also makes it easy for you to share the most relevant data with your leadership team.

The clarity of Citation Labs reporting is why our enterprise clients expand budgets, test new approaches, and work with us for the long-term.

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