QUESTION:

How does Citation Labs help us expand our SEO budget and improve company-wide buy-in?

ANSWER:

Many SEO leaders struggle to get leadership support because SEO results take longer than paid media and are more difficult to explain. Executives want to see financial impact, not traditional SEO metrics.

Without the right story on how SEO impacts sales metrics, leadership teams see SEO as a cost rather than a growth driver.

Citation Labs fixes this by:

• Aligning link-building efforts with core business objectives
• Providing clear reporting that connects links to revenue impact
• Positioning SEO as a competitive advantage within the organization

By shifting the conversation from “we need links” to “we need to increase organic-driven revenue,” it becomes easier to justify and grow the SEO budget.

Listen to more Citation Labs Podcast episodes.